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Performance Marketing & Growth

Performance Marketing Connected to Business Outcomes

Paid and organic acquisition managed around leads and pipeline, not vanity metrics. Available on its own, or as part of an integrated growth system with measurement and automation.

Who it's for: businesses that need more qualified leads or customers, and want a hands-on marketing partner that sets measurable goals and reports against them.

Problems we solve

Traffic is not the goal. Qualified demand is.

  1. 01

    Spend grows but results do not

    Budgets are increasing while the cost of a qualified lead drifts up, and nobody can say why.

  2. 02

    Channels run in silos

    Search, social and SEO are managed separately, so no one owns the whole path to a customer.

  3. 03

    Lead volume without lead quality

    Campaigns optimise for form fills that sales does not want.

  4. 04

    Websites that do not convert

    Visitors arrive and leave because the page, offer or form gets in the way.

Capabilities and deliverables

Acquisition, from first click to pipeline.

We draw on day-to-day experience running marketing programs. Specific deliverables are agreed in a written scope.

Paid search management

Structure, keywords, copy, bidding and budget managed around qualified outcomes.

What's included

  • Account audit and structure
  • Campaign build and optimisation
  • Search-term and negative-keyword management
  • Regular performance reviews

Paid social strategy and execution

Audience, creative and offer strategy for Meta and other social platforms.

What's included

  • Audience and offer strategy
  • Creative testing plan
  • Campaign management
  • Lead-form and landing alignment

SEO and organic acquisition

Technical, content and on-page work that earns sustainable search visibility.

What's included

  • Technical and content audit
  • Keyword and topic strategy
  • On-page and content recommendations
  • Progress reporting

Conversion optimization

Improving the pages and forms where visitors become leads.

What's included

  • Conversion review of key pages
  • Test hypotheses and priorities
  • Implementation support
  • Result analysis

Campaign measurement

Reporting built around the outcomes that matter to your business.

What's included

  • Agreed KPIs and definitions
  • Channel reporting
  • Lead-quality feedback loop

Pipeline alignment and experimentation

Working with sales on lead handling, and running a steady cycle of tests.

What's included

  • Lead-handling alignment
  • Experiment backlog and log
  • Learnings fed into planning

Standalone or integrated

Use it on its own, or connect it to the rest.

You can hire Interadtive for performance marketing alone. When combined with measurement and automation, the channels learn from CRM outcomes and routine work gets handled faster.

  • Standalone

    Campaign management and growth strategy with reporting on agreed KPIs.

  • With Marketing Intelligence

    Optimise toward qualified leads and revenue stages rather than raw conversions.

  • With AI Agents & Workflow Automation

    Faster lead routing, automated reporting and monitoring, with people approving changes.

How it works

A disciplined growth cycle.

  1. 1

    Understand the business

    We learn your offer, customers, sales process and what a good lead is worth.

  2. 2

    Audit and plan

    We review current accounts, tracking and pages, and agree priorities and KPIs.

  3. 3

    Launch and optimise

    We build or restructure campaigns and manage them against agreed outcomes.

  4. 4

    Test and learn

    We run controlled experiments on offers, audiences and pages, and record what we learn.

  5. 5

    Review with you

    We report on results in business terms and plan the next cycle together.

Engagement models

Pick the level of involvement.

Audit and strategy

Best for a clear starting point

A review of current marketing with a prioritised plan your team or ours can execute.

  • Account and channel audit
  • Prioritised recommendations
  • Growth plan

Managed channels

Best for hands-on execution

We manage specific channels such as paid search, paid social or SEO.

  • Channel management
  • Regular reporting
  • Scheduled reviews

Integrated growth

Best for a connected system

Performance marketing combined with measurement and automation.

  • Multi-channel coordination
  • CRM-linked measurement
  • Workflow automation where useful

Scope, timeline and pricing are agreed in writing before any engagement begins. No pricing is published on this page.

FAQ

Frequently Asked Questions

Can I hire you for just one channel?

Yes. Each service is available independently.

Do you guarantee results or leads?

No. Outcomes depend on your market, offer, budget and sales process. We set measurable goals and report honestly against them.

What do you need from us?

Access to your ad, analytics and CRM accounts at a level you control, a clear description of your offer and target customer, and a way to learn which leads become customers.

Do I keep ownership of my ad accounts?

We recommend that you own your accounts and grant us access. We confirm this in the scope.

How do you measure success?

Against outcomes agreed up front, such as qualified leads or pipeline, rather than clicks or impressions alone.

What does it cost?

Scope, timeline, management fees and pricing are confirmed in writing before an engagement begins. Ad spend is separate.

Connect marketing investment to measurable business outcomes.

Share your goals and current marketing setup. We will tell you honestly where we can help.

These buttons open our contact page, where you can choose a service and describe what you need.