Google Ads & Paid Search
We build and manage Google Ads campaigns that target people actively searching for what you sell. You pay for clicks that have a real chance of converting — not just traffic.
Most growing businesses can't afford a VP of Marketing. We give you the same level of strategic thinking, hands-on execution, and measurable results — at a fraction of the cost.
Leadership background
Gustavo Zamudio, Founder
The situation
You've tried agencies that sent reports full of numbers that didn't explain what was actually happening. You've run ads that got clicks but no calls. You've posted on social media and wondered if it was worth the time.
The problem usually isn't your product or your market. It's that no one on your team owns the full picture — from how a prospect finds you to why they call a competitor instead.
Agencies report on vanity metrics. No one explains the pipeline impact.
A full-time marketing director costs $120K–$160K before benefits. That's out of reach for most SMBs.
Junior marketers execute tactics without the strategy to know which tactics are worth executing.
What we do instead
Interadtive Media brings enterprise-level strategy to your business. We manage the channels, read the data, make the calls, and report in plain language on what it means for your pipeline.
Strategy that connects to revenue
Every channel decision is made with cost per lead and pipeline growth in mind.
Execution across every channel
Google Ads, SEO, social — managed and optimized by people who've done it at scale.
Clear reporting — no jargon
You'll always know what you spent, what it generated, and what to do next.
What we manage for you
We run the channels most likely to generate real pipeline for your type of business — and we drop the ones that don't.
We build and manage Google Ads campaigns that target people actively searching for what you sell. You pay for clicks that have a real chance of converting — not just traffic.
We get your business found on Google by people ready to buy — without paying for every click. SEO compounds over time and builds an asset that keeps generating leads long after the work is done.
Facebook, Instagram, and LinkedIn ads that reach decision-makers before they start searching. We handle the creative, targeting, and budgets so you're not guessing what to post.
Pages built to convert paid traffic into leads — not just look good.
Clear dashboards that show what's generating leads and what's wasting budget.
We improve how many of your visitors actually become leads — so your spend goes further.
Real results, real client
A local insurance and tax services business with no significant digital presence. The goal was simple: more qualified clients, at a cost that made business sense.
392
Total leads generated
Across all channels
$71.74
Cost per lead
Paid search average
45%
Lead-to-opportunity rate
Paid search leads
9.53%
Click-through rate
2× industry average
537K
Search impressions
Google organic
4,380
Organic clicks
From search content
64
Organic leads
No ad spend required
54.6%
Engagement rate
Organic sessions
Paid Search
We built a targeted Google Ads campaign around the highest-intent search terms in the client's market. Every ad group, keyword, and bid strategy was structured to generate qualified leads at a predictable cost — not just clicks.
Organic Search
We identified the specific questions and terms their customers were actively searching for, then built content that ranked and converted. The result was a consistent stream of organic leads that required no ongoing ad spend to maintain.
Integrated System
Paid and organic channels working together created a lead generation system the business didn't have before. Paid search delivered volume quickly while SEO compounded over time — giving the client predictable pipeline from two independent sources.
How we work
We review your current marketing, traffic, campaigns, and lead flow. We find the gaps and prioritize by revenue impact.
We build a clear plan: which channels to focus on, how much to spend, what to expect — and when.
We build the campaigns, content, and pages. We manage the budgets, optimize weekly, and handle the technical side.
You get clear reports on leads, cost, and performance. No dashboards to decode — just what you need to know.
Who this is for
If you run a business and you're personally accountable for growth, this was designed for you. You don't need to know how Google Ads works — you need someone you can trust to run it.
SMB owners
Running a business with 5–100 employees who need a real marketing function.
Founders & GMs
Growing companies where the founder is still wearing the marketing hat.
Professional services
Law firms, insurance agencies, financial advisors, and healthcare practices.
B2B companies
SaaS or service businesses that need more qualified pipeline, not more traffic.
Marketing directors with lean teams
A team of 1–5 people that needs senior-level execution capacity without expanding headcount.
Free strategy session
In 45 minutes, we'll review your current setup, identify your top opportunity, and give you a clear recommendation. No pitch. No obligation.
Common questions
No jargon. If something is still unclear after reading these, ask us directly.
A 45-minute call where we review your current marketing, identify where you're losing leads or wasting spend, and recommend the highest-impact next steps. We're not pitching on this call — we're diagnosing. You'll walk away with something useful regardless of what you decide.
Most agencies assign you an account manager who reports on campaigns. We operate as a fractional marketing leader — we're accountable for your pipeline, not just your campaign metrics. The difference shows up in how we make decisions: we optimize for revenue, not for report aesthetics.
That depends on your goals. We work with businesses that are serious about growing through marketing — not those testing whether it works. If you're ready to invest in lead generation, we'll help you do it efficiently. If budget is very tight, we'll tell you honestly what's realistic.
Paid search can generate leads within days of launch. SEO typically shows meaningful results in 60–120 days and compounds significantly over 6–12 months. We'll tell you exactly what to expect before we start, based on your market and your budget.
No. You run the business — we handle the marketing. We'll explain what we're doing in plain language and report on it in terms that matter to you: leads, cost, and pipeline. You don't need to learn Google Ads to benefit from it working.
We work on a monthly retainer. You get a clear deliverables scope, regular performance reviews, and direct access to Gustavo — not a rotating cast of account managers. We set goals at the start and measure against them.